You are eager to know the best niche for your blog but don’t know how to start. This is a problem most beginner bloggers face when they are creating their first blog.
Since you are just a newbie in blogging, you can’t just rely on your gut feeling. As much as possible, you need an expert coach to help you find the perfect niche that fits you. Blogging is a rewarding career. But you don’t have the luxury of time for testing the waters.
Looking for the best blogging examples online helps you identify the best niche for your blog. Also, visiting some of the most trusted blogging sites will expand your horizon about what is a blog niche and why it is essential.
We know that you are interested in entering blogging; that is why you are here. Well, you land on the right page. But we will not dish out the classic blogging sample here; let us set the record straight.
We will provide ‘real’ help for all aspiring Filipino bloggers. The first mission- knowing the PERFECT NICHE.
What is a Blog Niche
A blog niche is a specific topic or area of interest you want to focus on.
Knowing the best niche for your blog is crucial to maximizing your reach. If you pursue a specific niche in your blog, you will likely build a solid fan base of people who share your interests.
For example, you should be blogging in Tagalog if your target market is Filipinos. Meanwhile, if you are interested in blogging about travel, you must create a content strategy to reach out to those who love to stay outdoors.
A niche serves as your guiding star in writing the right content anchored on the interests of a specific set of audience.
What is a Blog Sub-Niche
In blogging, it is not enough that you know the best niche for your blog. Instead, a sub-niche is needed. A sub-niche is a more specific and narrower topic derived from a niche.
We defined a blog niche as a specific topic or area of interest- a sub-niche delve even more.
For example, the niche ‘travel’ can be broken into sub-niches such as budget travel, solo travel, travel photography, or adventure travel.
Sub-niches are essential for bloggers to narrow their blogs’ focus, ensuring they cater to a more specific audience interested in a particular topic.
Why Blog Niches Matter a Lot
As a beginner in blogging, figuring out a single blog niche you will focus on would appear to be a burden. If blogging is about thought sharing, why must you confine your content within a particular scope of interest? Well, you have a point. But we’ll make it on point.
Why are you creating a blogging website in the first place?
Aside from your passion for writing, which is obviously a cliche’, you also want to earn. But before earning, your blog must first generate high organic web traffic. And this is why you need to have a niche. When your blog maintains high traffic, you can monetize it and start earning passively.
Common Errors Bloggers Make in Choosing a Niche
Too Personal
If you consider your personal preference in blogging, this is a mistake by default. How sure are you that people will also like to read about the things that you love? Keep in mind that the readers must be the priority.
When you are still thinking of the best niche for your blog, you must isolate yourself from the blogosphere’s spectrum, at least for the time being. You need to consider what your audience wants rather than what you like. Refrain from selecting a niche that will cover the things that you like. Instead, pick a niche you are sure your audience will LOVE.
But considering what your audience love doesn’t mean you’ll be writing topics you don’t know. While your utmost consideration is your audience’s preference, choose a blog niche you are familiar with. And you need to do all you can to become an expert in that niche as soon as possible. Keep in mind that people reading blogs are intelligent. They can easily sense someone who writes nonsense. Make sense?
Broad Niche
In figuring out the best niche for your blog, be more specific; remember the blogging definition we discussed earlier?
Unfortunately, newbie bloggers don’t usually consider narrowing down their niche because they want to reach as many people as possible. And the repercussion? They missed their target audience at all!
Do not use a general niche in blogging if you want to maximize the web traffic. For example, you decided that ‘gaming’ is the best niche for your blog, but this is still broad. If you are eying for high traffic and conversion rates, this will not work. What should you do? Narrow down ‘gaming’ into a more specific niche (sub-niche) possible.
With our example, a guided blogger would consider narrowing ‘gaming’ into ‘MMORPG.’ This is certainly a more specific niche. So, all people worldwide who are interested in MMORPG will, more or less, become your visitors (of course, this must be coupled with effective SEO tactics).
Popular Niche ‘Without Thinking’
Don’t decide that it’s the best niche for your blog without doing prior research.
A blogger should not consider a niche just because it’s popular. A more ‘sensible’ reason for choosing a particular blog niche must exist.
But sadly, this is often the case for new bloggers. They tend to conform to what they think is a profitable niche despite having no knowledge about it.
One good example is when a new blogger wants to create a blog that focuses on how to earn decent money through blogging, when in the first place, that particular blogger is just starting. What a huge discrepancy!
But if, in reality, you are indeed a successful blogger earning a decent amount of money, then it’s a go for you.
Instead of insisting on following a popular niche, think of quality first. Try to be unique based on your skill set. When you pick a niche, you must be adept at it or at least understand its basic dynamics. This way, it will be easier for you to identify the best niche for your blog.
Aiming for Offline Target
Another mistake is targeting an offline audience. Believe it or not, there is still a considerable percentage of people who haven’t used the internet in recent times. With this, ensure you are not catering to those people’s interests as your niche. They will never see your blog in the first place.
Also, the best niche for your blog should be capable of reaching your target market on all other popular social media platforms. If most of your target audience is on Facebook, make your presence felt on Facebook. If they are on Twitter, be there as well.
When you choose a niche, ensure it is something the ‘netizen’ will find valuable and exciting. More importantly, consider a niche with a target market capable of using the internet and seeing your blog.
Easily Give Up a Niche
Many bloggers fail because they give up before achieving success in their chosen niche. This is another crucial red flag to consider when determining the best niche for your blog.
You must realize that there are niches that require a longer time to generate leads and sales. Don’t expect that you will become a successful blogger overnight.
What do you need? Patience.
Blogging is an enjoyable and profitable journey if you know the drill. When you choose a niche, give enough time for the process. Blogging is a marathon, not a sprint.
If, in case, you can’t endure financially, you can resort to other sources of income- but don’t quit. Who knows, today is the last day of your agony, and tomorrow will commence a complete success in your blogging career. But it will no longer happen. Why? Because you gave up yesterday.
How to Identify the Perfect Niche for Your Blog
It is difficult to determine the best niche for your blog that will suit your expertise and be loved by your target audience. As a new to blogging, you need to be extra careful. Making a huge mistake in picking the wrong niche early on should not be an option.
Use our detailed guide below to learn the process of unearthing the best niche for your blog.
Start With Brainstorming
This is the phase where you can list all the possible niches you think you can give ‘justice.’
You don’t need to validate every single entry that you make at this time. Your list can be as generalized as you want. Just find a common denominator of the blog niches you are interested in.
Brainstorming for the best niche for your blog is so easy. If you run out of ideas, you can find inspiration everywhere.
Think about your daily routine and consider a possible niche from it.
The magazines that you read daily can also help. Who knows? The best niche for your blog is the same as the content of your favorite magazine.
Use Amazon, eBay, and other reputable platforms for more options. These platforms will hint at what’s trending- the popular products and what categories are in demand.
Last but definitely not least, get niche ideas from trusted blogs that you read.
List all the possible niches; in the next step, you need to validate them individually.
Validate Options
To get a good insight regarding the best niche for your blog, you need to refine the niches you listed during the brainstorming stage. So, it’s time to validate.
There are three factors that you must consider in the validation phase:
- How passionate are you in a particular niche?
- How passionate are other people about a specific niche?
- Can you really make money in that niche?
To help you understand more on the context…, think–
- You choose a topic that you’re most passionate about, and you intend to write blog posts to earn, but it turns out that other people are not interested in it. If so, would you instead pursue this kind of niche?
- You are obliged to focus on a niche that many people find interesting, even if you are convinced it’s boring. Do you think your motivation will lead you to success?
- You instead pick a niche that drives a vast audience, but the chance of getting revenues is ZERO. You may become a famous blogger, but would this be enough for you?
Long-term Goal
If you are serious about blogging, ask yourself: will I be doing this after 50 years or more?
If the answer is yes, you are on the right track.
The passion for writing should be evergreen. You must be fully committed to identifying the best niche for your blog. That is if you want SUCCESS in blogging.
Even if you already figured out the right blog niche for you, this will become futile without the unyielding determination from your end.
Have you observed how many bloggers were excited about publishing their first blog? But what happens next? The fire from within gradually subsides as time goes by.
It takes time to master blogging and much more to earn from it. But if you push a little more, the time will come that you will reap the fruit of your sacrifices- it’s for sure! Many people break the chain of poverty through blogging; are you aware of that?
So, in the process of identifying the best niche for your blog, think long-term. Evaluate yourself if blogging will bring more happiness to you than pain. When you enter blogging, it’s like getting married. It requires lifetime dedication and commitment.
Vouching Audience
This time, you must evaluate whether the niche you want will generate an audience or not.
If you got the best niche for your blog, it should bring an organic audience to visit your site regularly.
When we say audience, it should be a ‘real’ audience. These are not your friends or relatives that will visit your blog out of your plea. We want people worldwide to convene on your site because they find your blog valuable and interesting.
Generating organic traffic will convert sales or the availing of services you are affiliating (if it applies). Search engines will translate the high traffic from your blog as a signal of your authority and expertise. In exchange, you will earn more and expect your blog to be on top of search results.
There are several ways of testing your niche if it will going to gain a massive audience. You can use Google Trends to check if people are interested in your niche. Google Trends will also show you analytics on whether your niche is increasing or decreasing its ranking in terms of search demands.
After doing in-depth research, it is safe to assume that you already got the best niche for your blog. Brainstorming, validation, long-term commitment, and hooking the right audience are what you need to figure out the right niche for you.
We also listed some of the most profitable blog niches this year to make you more inspired.
7 Most Profitable Blog Niches in 2023 and Beyond
1. Online Income (through Blogging)
(Sub-niches: work from home, side hustles, content creation)
Nowadays, the world is experiencing a massive shift toward technology, and more and more people realize how they can make huge money online.
Try to visit forums, and you will see many people looking for information about how to earn passive income through blogging, how to start an online business, and how to start a freelancing career online. With this information, you can get clues on the best niche for your blog.
If you are a successful blogger, well, consider ‘blogging’ as your niche. Following your proven method, you will craft e-books and online courses to help others succeed. Let them realize how profitable blogging is with your stunning portfolio.
2. Food
(Sub-niches: foodie trends, restaurants, veganism, ingredients, recipes, sustainable cooking)
Everyone loves to eat; thus, food could be the best niche for your blog.
In the past decade, you can see how food blogs have soared in popularity. This could be because many people are more sensitive to their food, while others just want to be part of the trending ‘foodies’ online. Whatever your audience’s motivation is, one thing is for sure; food is one of the most profitable niches this 2023.
Being a food blogger allows you to give recommendations to other people concerning their diets. But behind this is the high revenues from affiliate marketing and incredibly lucrative advertisement deals.
3. Lifestyle
(Sub-niches: fashion, shopping, parenting, beauty, relationships, self-help)
If you’re unsure what the best niche for your blog could be, we recommend ‘lifestyle.’
Blogging under lifestyle is more personal. You will write about topics on tips on raising kids, discussing personal hobbies, and even helping someone be more confident in achieving his or her dreams. ‘
The best thing about this niche is that you will target a larger market. You can generate massive internet traffic by randomly writing blog posts on the sub-niches under lifestyle.
For example, your content strategy suggests that you will write about kids’ dresses in the first week. In the following week, you decided to target the teens so that you would produce content like the best sweatshirt, cargo pants, and sneakers in 2023. Or you could show blogging examples for students who want side hustles. The list is never-ending.
4. Technology
(Sub-niches: AI, pc reviews, computers, VR, software updates, mobile gadgets)
Many companies are joining the race to bring the most advanced technology today and in the future.
Space X and Apple are among the top companies pioneering recent technological breakthroughs, especially regarding AI, gaming, software, and digital hardware.
Changes in the technological landscape may happen in a snap of a finger, which is why many people are always searching for updates online. And for an aspiring blogger like you, exploit this scenario. Consider technology as your niche if you want to generate high organic traffic.
5. Entertainment
(Sub-niches: celebrities, new movies, music, TV, on-stage)
Consider entertainment if you are searching for the best niche for your blog. This niche holds a broader arena for people who formed a solid fan base for celebrities, musicians (shout out KPOP fans), and other top influencers they genuinely support.
The entertainment niche will bring steady high traffic because these supporters can’t go to bed unless they read an update. I mean, literally, that is their routine.
If you’re blogging under this niche, possibly writing about the latest gossip of celebrities will stir your blog analytics. And, of course, post something like movie reviews, heads up for an upcoming album, concert details, and other relevant topics.
6. Science
(Sub-niches: biology, astronomy, space exploration, climate change, energy)
Science works everywhere; this is another profitable blog niche you must consider. You will be publishing blog posts like how to combat the effects of climate change, how we can prepare for the next pandemic (knock on wood), or you will discuss the pros of living off-grid… things like that.
Your blog posts will be more educational in nature if you consider Science as the best niche for your blog. Yes, you need to verify your data as you may also entice readers who are professionals in this field or academicians. Just ensure your facts and data are correct and expect rounds of web traffic to your site.
7. News
(Sub-niches: current affairs, politics, sports, local news, world news)
The declining trust of people in mainstream media is worth noticing. The main culprit could be spreading fake news, malicious reporting, disinformation, and some media entities have turned into entirely biased media outlets.
This situation has led many readers to rely on reputable bloggers to get trusted information from their blog posts instead of watching mainstream news channels. And this is good news for all bloggers. News could be the best niche for your blog as it is profitable and quickly gains a lot of followers.
If you focus on this niche, ensure that all of the information you will include in your blog posts is accurate. Many people are reading your posts to get information, but others are there to find your mistake. So make no mistake, even a minute detail must be backed by proof and a valid source.
Conclusion:
Determining the best niche for your blog is necessary if you want to become a successful blogger. You must choose a niche that people will love and, in turn, will give you a steady income.